A short guide to how to deliver your best at exhibitions

Exhibitions can serve as an essential part of your business’s existence and the manner in which it is perceived among your peers as well as your customers. Exhibitions are socio-economic forums that can provide you a huge platform to get access to the huge prospective customer base as well as to the core knowledge tapped by your competitors in your industry.

There are several agendas behind organizing and being a part of any exhibition, starting from meeting new business contacts to engaging in a discourse with other entities in the business spheres. It can earn you a significant amount of presence among the masses which is vital at every stage of being a business entity.

Yet there have been several instances where the businesses have very misconstrued and hence ill-executed ideas as in what exhibitions should be and shouldn’t be about. Firstly, exhibitions are not about distributing freebies among the visitors to the stall or putting up big banners and cut outs in and around your stall. The fundamental idea is to create a conduit between your brand and those visiting your stall at the exhibitions, making your presence felt and most importantly, leaving a lasting impact.

There are various ways all these can be achieved if one looks hard enough for solutions that satisfy all of these three conditions.

Create a theme

The visitors would definitely take heed of your presence, what you do and choose whether they need to converse with you at your exhibition stall, if you succeed in attracting them the right way. Keeping in mind the end goal to start making an important affair your stand must be enticing enough to allure guests onto it in the primary example.

A dazzling plan can leave an enduring impression yet should likewise join your image values, ideally with a subject and convey your purpose behind showing – all inside the space accessible. The theme should be such that it stands out of the crowd. Also it must be kept in mind that in any standard exhibition, brands belonging to the same industries are often restricted to a common area.

Entertain the visitors

This could be done by taking help of activities like polls surveys, interesting questionnaires etc that aren’t a hassle for the visitors. They should have a fun element to them. In order to create the perfect element to entertain and engage your visitors, make them as easy on eyes as possible.

Pay attention to the staff at the stall

Well disposed and mindful occasion staff is likewise essential to drawing guests onto your stand. A sharp looking, very much informed colleague grins and understands the significance of being a minister for your image as it is essential in building affinity.

End note

Using the technological tool cannot be the panacea for all your exhibition woes. It is seen that when visitors visit a stall, often they look for the human and the engaging element to keep their attention span to your work. While the overall presentation plays a big part to the overall feel of the exhibition stall, staff members on field and the coherence in the look and feel of how everything comes together is the key.

Comments
Know more about the author:
Gaurav Chawan

Gaurav Chawan

Chief Manager operations/production at Essence Transmedia PVT LTD gaurav.chavan@essencetm.com Visit Website