Is it important to exhibit in Tradeshows?

Exhibitions are organized with the perspective of promoting companies for displaying one’s product or services to the visitors. One should be able to identify the right exhibiting event that can be one of the most effective, successful and efficient marketing channels for your products or services.

It is the best and very efficient form of marketing your products or services to the visitors available in the single room actively hunting for the suppliers. It also helps in promoting your products or services to various prospects at the same time with the help of face to face meetings in a short span of time. It also helps in creating brand exposure and thought leadership.

Points to be considered for understanding importance of exhibiting in tradeshows:

Prospecting & Lead Generation

You are expected to find out right prospects and convert them to leads during the exhibition period. Decision makers travel to the exhibition stalls and if you are able to approach them with right products or services, you will achieve your target in a very short period of time.

Marketing & Branding

Market your product in the right manner to your prospects. Right marketing and Branding activity can really help you to reach decision makers with a focused brand exposure.

Business Networking

It is about networking in any event. It is a place to connect with all the relevant stakeholders like buyers, suppliers, manufacturing, distributors, etc. You can do the networking either in a group or manage to meet them in person. It is the best opportunity for you to identify the right buyer for your products or services and discuss about the business with them.

New Product Launch

Exhibitions can be used as the best platform to launch any product to the right group of people and decision makers participating in the exhibition. This can help you generate high volume of leads and later sales in a very short span of time.

Customer Relations

You can take advantage of improvising or enhancing your relations with the existing customers of your brand. You can also introduce the clients to your existing team and can easily demonstrate the product/service to them or explain the roadmap of the company for the next financial year.

Gauge Market Feedback

It is also right time to get feedback for your products/services from the client if they are visiting the exhibitions. You can also let them try the product with some sample packs.

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Gaurav Chawan

Gaurav Chawan

Chief Manager operations/production at Essence Transmedia PVT LTD gaurav.chavan@essencetm.com Visit Website