VR technology to buy you an edge over competitors in exhibitions

Exhibitions can be crucial to all and any kinds of businesses. There are several niches in business and corporate that draw a huge amount of business leads from organizing exhibitions. In a world, when digitization of the way people communicate and deliver their ideas to the masses has definitely seen a lot of change, we need to go with the wind and try to adopt these ways as soon as possible.

Virtual reality: the new reality

In such a scenario, one should make every attempt to cash on this particular piece of technology to attract the visitors to your stall and also enhance the quality of visitor engagement. There have been several breakthroughs in this particular direction such as Facebook’s Oculus Rift, Project Morpheus, HTC’s Vive and many other DIY kinds of VR tech. Each of these VR gears enable the user to connect with the ideas more and improve the manner in which he/she receives the message that you, as a business owner wish to convey.

Why VR

So far the mention of VR technology entails a H2H (i.e. Human to human) communication and the various businesses and corporate entities who are so very engaged in building connections with the masses as the target for enhancing their marketing and sales capabilities.

By going to a brand’s presentation and the brand image they form in the minds of their customers at the exhibition stand, a fair assessment could be made as for what exact message it delivers and how it would help grow its business. We get the chance to feel, touch and draw in one on one with brand representatives and it’s these activities that produce more grounded brand associations subsequently.

The virtual reality technology sector is anticipated to be worth $30 billion by 2020 and the future has been dubbed as the time of the virtual reality. We are all acquainted with VR ideas for B2C as this type of visitor engagement at the exhibitions opens up numerous potential outcomes and new sources for making sales and subsequent revenue generation.

How to use VR

In an exhibition, by using this technology VR can permit a person to be put in a predetermined situation and shall have specialized data conveyed rapidly which makes for a truly immersive experience in learning, saves time through limiting mix-ups and augmenting ROI. A VR travel wearing a headset can be really overwhelming. Messages can be passed on in a completely immersive, exceptionally engaging and instructive way.

However this makes it a desolate affair and the span can be negligible. Presently on the off chance that we take the individual’s VR enterprise – wherever that might be – and think outside the Google cardboard box, we could make another truly indulging experience.

What does VR OFFER?

The view from inside their headset is anticipated onto a few screens for the individuals who go by to see. All of a sudden a fan is turned on and pointed in the headset wearer’s course, some solid impacts are included and the participants detect kick in and they begin to wobble dubiously. The group of onlookers that has now assembled in the walkways thinks that it is interesting to watch and they all are energetic for their turn.

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Gaurav Chawan

Gaurav Chawan

Chief Manager operations/production at Essence Transmedia PVT LTD [email protected] Visit Website